Do’s & Don’ts in a Networking Event
Many people tend to forget to think that networking is a work-related scheduled time. They are often going to a network if it fits into their schedule or what’s left of their open time. Usually in networking event, it’s all about to attend, socialise and walkway with no results. While for others, they might have fun but these events are not worth going if they are expecting to gain some immediate business from them.
It’s better to change the expectation and mindset before going to the next marketing event.
1. Set a firm desired outcomes and goals
It’s always better to start with the end in mind. It’s about knowing what you want to get before walking into the event hall. Set a goal of how many people you are planning to meet and how many appointments you will set, how many business cards you will be exchanging and most importantly, expect on who you will be reconnecting with.
Be there with a purpose in mind. Set a bare minimum objective as much as you plan in your professional career or even personal goals.
2. Talk to people and listen to new people
It can be dangerous to go to a networking event with someone you already know. It is easy to only talk with the people you came with. It’s highly recommended that you break your comfort zone and start a new relationship. Grow your network.
When meeting new people at an event, You can always personalise the conversation with them. But always keep the capacity to listen to others while they are sharing things or stories to you
3. Be a Card Collector and not a card giver
It’s always about being set to provide values to others. When you are offered by someone to contact you personally, it’s best to connect with them back. Now they ultimatum is to actually follow up with the ones who you received the card from.
4. Know you gonna be at a networking event
The most rookie mistake is that when people plant themselves right at the entrance of a networking event to meet people. This is the worst spot, Here’s why it is not recommended.
When people walk into an event, you have to give them space. Instinctively, when people are in a new place, they want to survey the event hall and observe firstly before embark into networking. The best place to stand is right where people leave when exiting the event hall, By this way they are already can make easier conversations.
5. Exit a conversation gracefully
It’s always important to keep in mind that networking isn’t like a speed-dating. The goal isn’t about to meet as many as people as you can but it’s always about creating meaningful relationships that provide mutual benefits and values together. Sometimes, meeting people at events that spark our interest even though we don’t have any projects, mutual friends or upcoming events to connect with about. But you may never know about wanting advice or guidance in the future.
6. Don’t make any sales during the event.
When you meeting someone at any place, it’s not appropriate or polite to be receiving a sales but it’s about a warm and friendly approach. Modesty matters, you may need to draw a line between business development and self-promotion. If you want to sell, demonstrate how you can personally create value for them. Always listen before you start selling.
7. Don’t ask a Dead End or Give Dead End Answers
Always ask subjective and interesting questions. Don’t be afraid to seek opinion from others whilst sharing your thoughts constructively although you may be opposed to what the other is saying. But always sometimes like:
• What brings you to this event?
• How did you find this event?
• What are you working on right now?
8. Plan, analyse and execute
In every networking event, you need to know the audience and strategise on who to meet and how you planning to meet. It’s important to do your homework what kind of audience is going to be and know what type of people will be there and what kind of conversations topics that will be anticipating.