7 Ways How Social Media can Boost Your Events
Organizing an event regardless of whether it’s gonna be a once-in-a-lifetime event or a yearly event. It is exciting to share about! Now it’s time to tell the world about it. But your budget is limited and you have no idea where to begin.
There’s so much to do when it comes to event planning – sometimes the last thing we think about is how to actually get people to show up and enjoy the very thing we’ve been working on!
1. Use Facebook Ads
This method requires a small investment, but it can be worth it to help you reach a larger audience who you may not have connected with yet. Facebook ads allow you to target specific demographic so it is possible to reach your target audience, which will likely give you a higher conversion rate.
Using a professional-looking is important. It allows to connect with new potential customers and get the most out of it from Facebook Ads
Take a look of example for your Events’ Cover!
2. Design Geofilter For Snapchat
Snapchat is generally considered to be medium for millennials and cater to youth audiences. Snapchat offers two types of On-Demand Geofilters: one type for people and one for businesses. The area for on-demand Geofilters must be between 20,000 and 5 million square feet and they cannot be active for more than 30 days
On-Demand Geofilters for businesses is those that promote brands or businesses and must include a business name, which will be shown to let Snapchat users know that your business submitted the filter. The businesses can use branding, business marks, business logos, or other promotional content. People snapping geo-filtered videos and photos of the event to their friends generates awareness, which can be especially useful if your event happens on a regular basis.
Brands and businesses should definitely take advantage of. The value of your branding impression compared to impressions on any other platform in insanely high. Why? Because not only are you putting your brand in a place can see it, they really saw it. Filters catch you off guard- they catch your attention and show up directly in your account. Snapchat has comprehensive guidelines for all the rules you need to follow when creating a filter.
This is one example of Custom Snapchat Geofilter for the event.
3. Create Unique #Hashtag for your Event
Create a unique Hashtag for an event able to simplify search, emphasize the main idea, unites conversations around things and it’s just cool. People got used to using it. Hence, Businesses shouldn’t be discouraged from implementing it too. Using Hashtags can easily get your event audience to create awareness on social media.
The people that are around at the age of 15 and 45 are the ones who dominantly using Hashtags whenever they wish to upload any of preferred content on social media (Facebook, Instagram, and Twitter). It is important to create a unique hashtag.
Engage with people who use your hashtag and take the time to tell how happy you are they’ll be attending your event. This personal connection is a priceless asset, as many people love to get special attention from companies they follow.
Find it difficult to create your unique hashtag? Say No More
4. Conduct A Giveaway or Free Ticket Contests
People love free things so create buzz by giving away some tickets to your event through Facebook, Instagram and Twitter contests. There are many ways to do it. It is best to determine the goal of conducting the giveaway. Is your focus to creating a buzz on social media or using Giveaways as a link building strategy?
The simplest to conduct a giveaway is by inviting people to share why they want to attend and post on the relevant social network using the event hashtag. There are many blogs dedicated to promoting Giveaways. These are typically run by bloggers that are dedicated to finding and promoting giveaways.
5. Snap Photos Of Behind The Scenes Pictures
Give people a behind-the-scenes look at preparation before the event with images you can then post to Instagram and Snapchat. It is also will let followers have the impression feel like they’re on the action and will help them super excited for the event. You can add text, emojis or share fun facts about the event.
Why? It humanizes your company, Creates engaging content that builds trusts with your followers, and it reveals how fun it is to work for your company.
6. Create Livestream on Social Media
Live video was a huge trend back in 2016 helping users to attract, engage, entertain and build relationships with their audience in a more authentic way. This trend is set to grow even bigger in 2018. One of the best ways to use video during an event is to get people talking about the conference’s content, both in person and online.
Capture the energy and enthusiasms of the event using Facebook Live or any other Interactive Live App (Periscope or others).
7. Work With Influencers
The clear benefit of approaching a brand partnership for your event with influencers is the sheer amount of your audience you will be able to reach. Influencers are not necessarily celebrities and can range from thought leaders in your field to journalists, public speakers, etc. Getting them to be invited to speak or contribute in a great way for your event. For example by giving them a platform to share their insights or tell their own story – about their experiences at your events.
Word of mouth is consistently polled as the most trusted form of advertising and influencer marketing can be utilized in to create brand advocacy in the long run. This is where event organizers have a real advantage in influencer marketing because you sell such an engaging and interesting product!
Influencer marketing can be a powerful channel for event organizers and promoters, and the scale and transparency of social media actually make it accessible to just about every shape and size of the event.
All To You
Social media in an incredibly useful tool to promote your event if done right. Hopefully, this guide has encouraged you to consider using social media to promote your next big event. Whether a product launch, B2B conference, tradeshow or creative workshop, social media provides endless ways to promote and measure the success of your event before and after.